For my BTS end-of-year professional project, I imagined a new visual identity for the “cassette day” event. This event aimed at highlighting the different qualities of a cassette. I oriented my research on the visual representation of sound.
The sound quality of a cassette can surprise, some sounds can be deformed, new sounds can appear: I tried to hint at these phenomena by working on the visual representation of distortion.
Moving poster with sound / Facebook Banner/ Collection of cassettes
I put together a collection of cassettes for the merchandising stand. Each label sells a cassette, so I drew inspiration from their music genres and the graphic representation of sound waves. I also chose to bring forward the handmade and accessible aspect of this object by using some pellets and handwriting.